CFCU Community Credit Union in Ithaca, N.Y., has rebranded as Beginnings Credit Union.
The $1.4 billion-asset credit union said it is made the change because the meaning of the acronym “CFCU” has evolved over time.
“It’s time we have a strong, unified brand that reflects the reality of who we are today, and shines light on our personal approach to banking,” the credit union said in a press releease. “Our new name … communicates our commitment to connecting people with better financial opportunities that unlock everyday possibilities.”
CFCU merged with CORE Federal Credit Union in 2022.