The Bank Slate


Savings Bank of Danbury in Conn. rebrands as Ives Bank

Savings Bank of Danbury in Connecticut has rebranded.

The $1.6 billion-asset bank said in a press release that will now use Ives Bank as its brand.

The new name reflects the bank’s founding in 1849. The bank was first opened in the home of George W. Ives.

“We have always valued the connection between our Bank and the Ives name,” Martin Morgado, the bank’s president and CEO, said in the release.

“The Ives name has long been a part of Savings Bank of Danbury’s history,” he added. “Our new name will acknowledge our bank’s and region’s rich history, while also positioning us for future growth.”

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