The Bank Slate


Challenger bank HMBradley to shut down consumer ops

HMBradley is winding down its consumer deposit and credit card programs.

The challenger bank will shut down those operations over the next 60 days, co-founder and CEO Zach Bruhnke wrote in a note on the company’s website. “Throughout 2023, it became evident that our consumer brand growth was falling short of our goals,” he added.

Bruhnke said on his X (Twitter) account that the company plans to deliver its products through other banks rather than build a consumer brand on its own.

Several banks have approached HMBradley about using its technology, he said in the note.

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