The Bank Slate

INSIGHTS INTO THE BANKING INDUSTRY

Bank of Clarke County in Va. shortens name

Bank of Clarke County in Berryville, Va., has shortened its name.

The $1.5 billion-asset bank said in a press release that it will now be known as Bank of Clarke. The move, which will include an updated logo and branding, reflects the bank’s expansion into other counties.

“We are continuously looking for new opportunities to bring our brand of community banking to more customers,” Brandon Lorey, the bank’s president and CEO, said in the release.

“A modern brand shows future customers what we already know – that Bank of Clarke is a contemporary bank with all the products and services that big banks offer,” Lorey added. “I believe the new brand reflects the vibrant organization that we are.”

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