Truist Financial in Charlotte, N.C., has formed an innovation team built around a gamification company it bought earlier this year.
The $548 billion-asset company announced last week that Truist Foundry will work across business lines to develop and test products. The 45-person team includes a dozen engineers and designers from Long Game, which Truist bought for an undisclosed amount in May.
Lindsay Holden, who co-founded Long Game, is the head of Truist Foundry. The division will report to Scott Case, Truist’s chief information officer.
While the team will work on ways to integrate gamification into the digital banking experience, Holden told Banking Dive that the division’s focus will be on user experience design.