First Missouri Bank in Brookfield has a new name.
The $377 million-asset bank has rebranded as Verimore Bank in a move that deemphasizes location and focuses on products and services.
The rebranding “is the result of time spent asking bank customers, employees and community leaders about what we do well, where we can improve, and what sets us apart,” Kristie Stuewe, Verimore’s CEO, said in a press release.
“In response to our customer research, changes will be about offering more big-bank capabilities to our commercial, agricultural and household customers, while continuing to deliver on the relationship-driven service they’ve come to expect,” Stuewe added.