Air Force Federal Credit Union in San Antonio will rebrand as Soarian Credit Union on April 2.
The $663 million-asset credit union said in a press release that the new name combines “soar” and “orion.”
“After an extensive strategic process, and research that uncovered name confusion in our markets, our board … chose to rebrand ourselves,” Ryan Ross, the credit union’s CEO, said in the release.
“We believe this new name will propel us forward in the communities we cherish, enabling both existing and new members to reach their financial aspirations,” he added.
The rebranding process was led by Strum, a national branding agency.