The Bank Slate

INSIGHTS INTO THE BANKING INDUSTRY

TIAA Bank to revert to EverBank brand when sale closes

What once was old is new again.

TIAA Bank in Jacksonville, Fla., will revert back to EverBank after a group of investors buys the $38.6 billion-asset bank from TIAA. TIAA Bank Field, where the NFL’s Jacksonville Jaguars play, will rebrand as EverBank Stadium for next season.

“The EverBank brand has always represented forward-looking optimism, confidence and trust,” TIAA Bank President and CEO Steve Fischer said in a press release.

“Our new bank, under a new brand and the EverBank name, embraces that legacy of unmatched service and high-value products that enable our clients to reach their own definition of success,” he added.

TIAA agreed to sell its bank in November in a deal expected to close this summer.

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