Strategic Insights into Banking & Fintech

TIAA Bank to revert to EverBank brand when sale closes

What once was old is new again.

TIAA Bank in Jacksonville, Fla., will revert back to EverBank after a group of investors buys the $38.6 billion-asset bank from TIAA. TIAA Bank Field, where the NFL’s Jacksonville Jaguars play, will rebrand as EverBank Stadium for next season.

“The EverBank brand has always represented forward-looking optimism, confidence and trust,” TIAA Bank President and CEO Steve Fischer said in a press release.

“Our new bank, under a new brand and the EverBank name, embraces that legacy of unmatched service and high-value products that enable our clients to reach their own definition of success,” he added.

TIAA agreed to sell its bank in November in a deal expected to close this summer.

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