The Bank Slate


Farmers & Merchants in Ohio rebrands as F&M Bank

Farmers & Merchants State Bank in Archbold, Ohio, has shortened its name.

The $3 billion-asset unit of Farmers & Merchants Bancorp rebranded as F&M Bank. The plan includes a new logo and replacing signs at all branches by September.

The rebranding followed “a multi-year brand exploration process,” the bank said in a press release.

“F&M’s mission remains as it always has, to nurture lasting relationships with our customers, our employees, our communities and our shareholders,” Amy Cover, the bank’s chief marketing officer, said in the release. “Now we’re saying more, with a little less.”

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