Q2 Holdings in Austin, Texas, has acquired Sensibill in Toronto, Canada.
Q2 said in a press release that it bought the machine learning platform on Oct. 3. The price wasn’t disclosed.
“Delivering differentiated and personalized experiences through the digital channel is a top priority,” Kirk Coleman, Q2’s chief banking officer, said in the release.
“Sensibill’s solution enables financial institutions to better understand the spending behaviors of their account holders, positioning them to deliver tailored products and services, drive loyalty and increase engagement,” Coleman added.
Sensibill allows small and midsize businesses to automate and streamline expense management. Q2 said the product pairs well with its end-to-end commercial banking suite designed to help financial institutions recruit, onboard, serve and grow client relationships.
INFOR Financial Group advised Sensibill.