GBank Financial Holdings in Las Vegas has rebranded its bank.
The $667 million-asset company said in a press release that its Bank of George will be known as GBank. GBank Financial also debuted a new corporate brand and website.
“More and more, our national markets and communities have associated our success with the shortened name of our holding company,” T. , the company’s president and CEO, said in the release.
“After a great deal of thought and consideration, the boards … for both the bank and the holding company have determined that it is time to bring our brand awareness in line with our national image,” Sullivan added.