GBank Financial Holdings in Las Vegas has rebranded its bank.
The $667 million-asset company said in a press release that its Bank of George will be known as GBank. GBank Financial also debuted a new corporate brand and website.
“More and more, our national markets and communities have associated our success with the shortened name of our holding company,” T. Ryan Sullivan, the company’s president and CEO, said in the release.
“After a great deal of thought and consideration, the boards … for both the bank and the holding company have determined that it is time to bring our brand awareness in line with our national image,” Sullivan added.