Trustmark in Jackson, Miss., plans to launch new business lines, enter new markets and improve technology under a new program.
The $17.4 billion-asset company said in a press release Tuesday that FIT2GROW began in the second quarter. As part of the initiative, Trustmark opened a loan-production office in Atlanta that will focus on its institutional business.
Trustmark plans to form an equipment finance business line as part of its specialty banking unit in Atlanta. The new business line will focus on national and middle-to-large-ticket business.
The company also invested in technology upgrades for its insurance, wealth management and mortgage banking business, along with human resources and accounting. Trustmark also made “significant upgrades” to its mobile banking platform, ITM network and digital marketing programs.
More changes are expected in the third quarter.
The effort comes a few months after Trustmark announced plans to eliminate nonsufficient funds (NSF) fees, which will cut annual revenue by about $2 million.