Trustmark in Jackson, Miss., plans to launch new business lines, enter new markets and improve technology under a new program.
The $17.4 billion-asset company said in a press release Tuesday that FIT2GROW began in the second quarter. As part of the initiative, Trustmark opened a loan-production office in Atlanta that will focus on its institutional business.
Trustmark plans to form an equipment finance business line as part of its specialty banking unit in Atlanta. The new business line will focus on national and middle-to-large-ticket business.
The effort comes a few months after Trustmark announced plans to eliminate nonsufficient funds (NSF) fees, which will cut annual revenue by about $2 million.