The Bank Slate

INSIGHTS INTO THE BANKING INDUSTRY

First Bank of Highland Park in Illinois rebrands

First Bank of Highland Park in Illinois has changed its name to First Bank Chicago.


The $1.9 billion-asset bank said the change reflects a brand that it has been using with its commercial clients. 

The new brand “allows us to reach more clients and continue our growth throughout the Chicago metro area,” Eric Ephraim, the bank’s president and chief operating officer, said in a press release. 

First Bank Chicago has been expanding beyond its home turf, opening a branch in Skokie in 2019 and a loan production office in Westchester this year. Plans are in place to open a branch in the West Loop by the end of 2023.

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