The Bank Slate


Citizens becomes official bank of NFL’s Giants

Citizens Financial Group in Providence, R.I., has become the official bank of the New York Giants. 

The $227 billion-asset company said in a press release Monday that it had also become the official bank of the New Jersey Devils and the Prudential Center in Newark, N.J. The company did not disclose the deal’s financial details 

“As we grow in New York City and New Jersey, we are proud to support these teams, and their fans, and appreciate the opportunity to engage with current and prospective customers,” Beth Johnson, Citizens’ chief experience officer, said in the release. 

Citizens’ signage will be visible at Giants training camp this summer. The Prudential Center tower on the corner of Mulberry Street and Edison Place in Newark will be rebranded as the Citizens Tower.

Citizens entered the New York market when it bought HSBC East Coast’sbranches in February. It also bought Investors Bank in New Jersey in April. 

Citizens will also partner with the Giants this summer to create a community program to address local needs, building on previously announced efforts in Chinatown and Queens. The company will announce a similar initiative with the Devils this fall.

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