The Bank Slate

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Denver Community Credit Union rebrands as Zing

Denver Community Credit Union in Colorado has rebranded as Zing Credit Union.


The $457 million-asset credit union said in a press release that it had considered rebranding since 2017 when it began to include more communities and members beyond Denver.

“Interviews and focus groups guided the decision,” the credit union, which was formed in 1934, said in the release. “This is a decision that was not taken lightly and was evaluated for the future opportunities a name change offers.”

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The Bank Slate

INSIGHTS INTO THE BANKING INDUSTRY

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About the author

Paul Davis has 20+ years of experience following the banking industry. He is currently director of market intelligence at SRM, an advisory firm that operates in North America and Europe.

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