CBTX, Allegiance to rebrand as Stellar after merger

CBTX and Allegiance Bancshares in Houston will rebrand as Stellar Bancorp following their merger.

The $4.5 billion-asset CBTX and the $7.2 billion-asset Allegiance announced their proposed merger in November. The deal is expected to close in the second quarter.

The bank will be known as Stellar Bank.

“When we heard the name Stellar, it fit,” Robert Franklin Jr., CBTX’s chairman, CEO and president, said in a Tuesday press release.

“We are in a unique position to establish a financial institution with significant scale that operates with the culture of a community bank with local decision making led by banking professionals with deep expertise,” added Franklin, who will become Stellar’s CEO. “We believe this combination will benefit local businesses throughout our region.”

“Our organizations complement each other and share a culture and strategic vision to lead the way to better banking for the communities we serve,” said Steve Retzloff, Allegiance’s CEO.

Stellar “reflects our commitment to provide exceptional experiences for our customers, employees, communities and shareholders,” added Retzloff, who will serve as the company’s executive chairman.

The companies will reveal additional brand elements, such as the logo, at a later date.

The Bank Slate

CBTX, Allegiance to rebrand as Stellar after merger

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The Bank Slate

INSIGHTS INTO THE BANKING INDUSTRY

About the author

Paul Davis has 20+ years of experience following the banking industry. He is currently director of market intelligence at SRM, an advisory firm that operates in North America and Europe.

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