Strategic Insights into Banking & Fintech

Washington bank shortens name

Pacific Crest Savings Bank in Lynnwood, Wash., has abbreviated its name.

The bank said in a press release that it has rebranded as Pacific Crest Bank.

The new name “allows us to better represent who we are today, while staying true to the values and relationships that have defined us for years,” Sheryl Nilson, the bank’s CEO, said in the release.

“This new identity gives us the flexibility to expand our offerings, serve new community members and organizations, and continue delivering the high level of service our clients expect,” Nilson added.

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