Strategic Insights into Banking & Fintech

Berkshire in Boston to rebrand as Beacon after Brookline buy

Berkshire Hills Bancorp in Boston will rebrand after it buys Brookline Bancorp in Boston.

The $11.6 billion-asset Berkshire said in a press release that it will become Beacon Financial after buying the $11.7 billion-asset Brookline. The $1.1 billion deal is expected to close in the third quarter.

While the legal name of the combined bank will be Beacon Bank & Trust, it will be referred to as Beacon Bank. The name and logo were unanimously approved by each company’s board.

The merger “will create a powerful financial institution with deep local roots, a broad, complementary footprint and a strong commitment to its employees, clients, stockholders and communities,” Paul Perrault, Brookline’s chairman and CEO who is set to become Beacon’s CEO, said in the release.

The new name “reflects our desire to be a reliable guide in financial decision-making, helping clients reach their goals with clarity, confidence, and trust,” Perrault added.

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