CCBank in Pleasant Grove, Utah, and its mortgage subsidiary are rebranding.
The bank and Security Home Mortgage will rebrand as Accordia Bank and Accordia Mortgage. The change “is a strategic marketing and brand decision driven by … significant growth,” the bank said. “Recognizing that the organization had outgrown its current name, leadership initiated a rebrand to establish a strong, distinctive identity that reflects the institution’s scale, sophistication, and ambition today.”
“We are incredibly proud of the relationships we’ve built over the past three decades of service,” Matt Field, the bank’s president, said in a press release. “We’ve grown substantially, and the time was right for a name and identity built for what comes next. … While our look is updating, our heritage and commitment to our Utah community remain the same.”