Vista National Bank & Trust in Harveyville, Kan., has a new name.
The $63 million-asset bank said in a press release that it had rebranded as Ventura National Bank & Trust. The move followed the realization that a similarly named bank was coming up in searches.
“AI has accelerated how quickly brand distinction, or lack thereof, becomes visible,” Chris Williams, the bank’s co-founder and CEO, said in the release. “That clarity pushed us to choose a name that better reflects how we match our capabilities with each client’s individual path towards good fortune in their financial, business and personal lives.”