Strategic Insights into Banking & Fintech

MrBeast agrees to buy youth-focused financial services app Step

MrBeast seems poised to take a move into financial services to the next level.

Jimmy Donaldson, the man behind the brand, announced on X that he is buying youth-focused financial services app Step. The price wasn’t disclosed.

“Nobody taught me about investing, building credit, or managing money when I was growing up,” MrBeast wrote in the post. “That’s exactly why we’re joining forces with Step! I want to give millions of young people the financial foundation I never had. Lots to share soon.”

Step, which was created in 2018, offers a vast money management platform for teens and young adults that features a Step Visa Card, accounts for saving, spending and investing. All of the products are available without monthly fees.

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