Western Alliance Bancorp. in Phoenix will rebrand its banks to reflect its corporate identity.
The parent of Western Alliance Bank will rename Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank.
AmeriHome Mortgage and Western Alliance Trust Co. will retain their brands.
The effort is “an exciting milestone as we continue to advance our national commercial bank strategy,” Ken Vecchione, the company’s president and CEO, said in a statement. “By year-end, the markets we serve and the clients who are so important to us will know us as one strong bank, offering unmatched industry expertise and unparalleled, best-in-class service.”